ELSA-MIFROMA responds to the expectations of consumers by ensuring constant innovation in its products and technology. A dedicated laboratory creates new recipes daily, and tastes and approves them in accordance with production imperatives. This research is bearing fruit: each year our centres launch and market new products to the delight of consumers.

Some examples of our innovations:

Bifidus: same name, same benefits

Pro Bifudus, the Swiss pioneer in yoghurts containing probiotic lactobacilli, has a new brand name. It is now simply Bifidus. A change in name but exactly the same goal: to durably contribute to daily well being.

Bifidus products contain a layer of bifidobacteria that have a beneficial impact on intestinal flora and strengthen the immune system. Bifidus yoghurts and drinks also contain natural food fibres that stimulate intestinal transit. All the brand’s products are manufactured in Switzerland, using Swiss milk.

In 2012, the brand is not just changing its name and redesigning its packagings. It is going even further and adding nine specialties to its vast choice of delicious products.

Drink lovers will be delighted with the new 0% Nature and Vanilla varieties and the Mango yoghurt drink. Those who prefer the smoothness of delicate yoghurt will find an even wider selection of five flavours: Mocha, Vanilla, 0% Vanilla, Apricot, Black Currant and Cereals.

We are also launching a range of Bifidus Powerfruit drinks. These are enriched with acerola juice and are particularly rich in Vitamin C. With Bifidus it has never been as easy to combine gustatory pleasure with health!